M4M4 Monoculture Assignment Example | Topics and Well Written Essays - 750 words

M4M4 Monoculture - Assignment Example Today, many of small nations and communities living along the coast lines are highly threatened as beaches once locked in Arctic permafrost continue to be released by melting ice, shoreline erosion, rise in sea levels and increased storm activity. According to Pilkey, Pilkey and Fraser (2011), Miami has been listed as one of the most threatened cities based on the value of property that could be destroyed by floods caused by a three-foot sea level rise. It is estimated that sea levels in some cities located along the Atlantic and Gulf coasts could rise up to 55 inches. In a particular, the sea levels could rise by 20 inches in Miami Beach while in Boston city the levels could hit the 38 inches mark. The following table represents some of the urban centers likely to be affected by rising sea levels across the globe. The population likely to be affected by rising sea levels in Miami is estimated to be above 5.2 million and is expected to increase due to the growing number of tourism activities in the city (Pilkey, Pilkey & Fraser, 2011). This city is fourth largest and also United States’ lowest city. For this reason, sea levels are expected to increase by 20 inches by 2020. Floods resulting from the rising levels are expected to disrupt water supply systems in the city leading to emergence of waterborne disease including cholera and typhoid among other complications. Floods also form breeding areas for mosquitoes leading to high prevalence of malaria and other conditions whose mosquitoes are the vectors. Boston city is current listed among several U.S coastal areas where more than 4.5 million people living along the coastal line are to be adversely affected by expected rise in sea levels (Green Peace Campaign, n.d). Such populations are likely to be completely displaced leading to public health complications associated with displaced persons

International Marketing Assignment Example | Topics and Well Written Essays - 4000 words

International Marketing - Assignment Example Communicating in the local language helps customers to receive the products and services positively. Doing business internationally involves changing the promotional or branding materials to suit their values and attitude. Analysis of the values and attitudes secures a comfortable working environment (Cateora, Gilly and Graham 398). Employees in the United States take weekly vacations while France employees take monthly vacations. Understanding this concept of culture is vital for international marketers considering various multinationals have had problems in the past. For instance, China banned commercials by Nike televisions for animating the kung fu master since it insulted the Chinese national dignity (Cateora, Gilly and Graham 389). The technology level available in the country of business aids the international marketers in handling promotions. It involves the analysis of transport and infrastructure of the location of interest (Cateora, Gilly and Graham 390). Education varies across cultural backgrounds thus; marketing internationally requires a synopsis of the educational background of their target market. In conclusion, analyzing the background aids the multinationals to have favorable response from their target market. I agree with you on the importance of culture in the marketing environment. It is important for marketers to treat their customers with dignity. Asian cultures value their cultural concepts and the example of McDonalds in Japan shows this. It is true that the general population of a country constitutes to the cultural background, but analyzing the regional cultures is also important in international marketing. The factors you mentioned such as political, economical, and technological apply in securing different countries. The value of these concepts dictates the penetration pace of multinationals. Stability in international marketing works better if the